Engineering the CO₂ transition
Skytree
Brand identity refresh
Founded in 2014, Skytree have more than a decade of applied research, starting at the European Space Agency. Their innovative Direct Air Capture machines are engineered to combat climate change, by recycling captured CO₂ from ambient air and repurposing it for good. With unrivalled technical readiness, as they dispatch DAC machines across the globe, Skytree needed an elevated brand identity to reflect their bold ambition for the future.
Strategy.
Design.
Visual direction.
TOV.
Content.
Skytree’s evolved logo is inspired by the molecular structure of CO₂ and fuses the form of a cloud and a tree. The wordmark and icon can be used together or separated and combined with the platform line lock up.
Bold, confident
& refined.
Crafted Helvetica typography combined with a new, fresh distinctive colour palette.
Brand film.
Visual principle.
Born from the brand’s icon, ‘Molecular’ is the level that Skytree work in. Molecular and macro images show a deep dive into both nature and science, organic and synthetic. Fluid movement, curved lines and microscopic details.
A unique word taken from Skytree’s new platform line. ‘Engineering’ opens up a visual world of precision and technology. Straight lines, grid graphics, data, big numbers, innovation and machines. It highlights the brand’s inventiveness and expertise.
