Never stop

Orbital Marine Power

Branding & strategy

Orbital Marine Power are pioneers in tidal energy technology. We developed a new brand strategy and creative direction to help them expand their global reach from their HQ in Orkney, Scotland .

Strategy.

Brand Design.

Visual Direction.

TOV.

“Never Stop” transforms tidal energy’s greatest strength—constant, reliable power into a compelling brand idea.  It positions Orbital as a dependable and unstoppable force leading the tidal energy transition.  More than a just a line,  it expresses a mindset of resilience, progress, and long-term commitment to protecting the planet and building a cleaner energy future. “Never Stop” is threaded through everything we do.

Visual style

Cinematic visuals highlight Orbital’s Scottish roots combined with a modern, engineering style typeface, technical illustrations and lunar graphics. Striking the perfect balance between mother nature, man and machine. 

  • 01 Typography
  • 02 Typography
  • 03 Typography
  • 04 Typography
  • Machine Render 3

Moon phase graphic

Phases of the moon graphic helps explain the meaning behind the Orbital name.