European Creative
Lucid
Brand & Gravity campaigns
We began working with Lucid Motors in 2025 as one of their creative partners. We’ve been involved in multiple projects from the transcreation of Lucid’s first European brand campaign to the more recent launch of their latest electric SUV - Lucid Gravity. We’ve developed headlines and copy tone of voice for Europe, refining US language to European tastes. As well as developing designs and content for a variety of OOH, display & social paid campaigns.
Copy.
Design.
Art direction.
Production.
TOV:
Californian
to European.
We spent time crafting copy through an adjusted brand TOV lens - dialling down the US-ness and dialling up refinement for European audiences. Whilst retaining the character and attitude that makes it Lucid.
Social copy focussed on the ‘feeling’ highlighting the unique and elevated experience of driving a Lucid.
